Digital product studio for
financial services.
We help clarify your advisory proposition, elevate user journeys and build digital tools that supercharge advisor productivity.
The problem
Most advisory journeys and tools are not shaped from the ground up.
Research data can only go so far.
Most advisory tools are designed from research decks and stakeholder requirements — not from the lived experience of the advisors who use them daily.
Compromised user experience.
In the pursuit to fulfil regulatory requirements, user experience is often neglected which leads to shallow to no adoption of digital tools.
Over-built, under-used.
Filled with tons of features that nobody asked for, leaving critical gaps where it matters most.
"We build tools that embody advisor ergonomics first, and regulatory fulfilment always."
How we build
Every feature, grounded in your needs.
Immerse
We sit with advisors and clients. We have real conversations about what’s broken, what’s missing, and what would better their daily productivity.
Clarify
We shape ideas and concepts of product features out of your most urgent problems. We then ask if they would solve your problems effectively.
Streamline
We make sure that every product feature that makes it into our products is absolutely essential.
Ship
We then deliver useful digital tools that you and team can rely on. Beyond that, we can also shape user experiences and journeys with you to implement within your own infrastructure.
Monitor
Upon deployment, the job is not finished. We then study the adoption and usage pattern for future iterations and improvements.
"We only ship essentials. No more, no less."
What we're building
AI-native, human-centric, future-proof.
Client Command Centre
Your clients, at one glance.
An AI-enabled platform that allows you to manage all of your clients under one roof. Using AI to uncover talking points and engagement opportunities for you.
AI Assistant Advisor
Voice agent for administrative form-filling
An AI voice agent that conducts client due diligence and risk profiling conversations — structured, recorded, and compliance-ready. Clients complete sessions on their own time, via a simple link sent by their advisor.
Advisor Newsletter Platform
AI-generated weekly market briefings
Personalised newsletter generation that searches for relevant news, analyses portfolio context, and packages a client-ready market briefing — in under 60 seconds.
Building from domain expertise
Gary Ong
Founder, Water
Water combines my award-winning experience in advisory solutions with frontier technologies to supercharge your advisor productivity and elevate your client experience.
Former Vice President, United Overseas Bank (UOB)
Product manager leading wealth advisory solutions for Southeast Asia markets.
12+ Industry Recognitions
Designed and built award-winning digital advisory tools spanning across investment and insurance products.
Portfolio Founder
13+ years of entrepreneurial experience building across deep tech and luxury goods, now culminating in Water.
Water finds a way.
Let's start with an exploratory workshop. We'll listen to what you're building or using today, where the gaps are, and show you what's possible.